‘Pay per click’ – The new form of advertisement

Remember the time when advertisement consisted of large billboards and low-quality radio and television commercials? Today, we still see the large billboards and improved television spots, but make no mistake; the trend is rapidly shifting towards internet advertising. An idea first introduced in the late nineties, has become one of the most lucrative forms of revenue for search engines, social networks, online retailers but more importantly for online advertisers who have found the most cost efficient way to advertise their goods and services in the history of marketing.

You may wonder how Google, Yahoo, Facebook or other websites with heavy user traffic have made such staggering fortunes; the answer to that lies on a single word: advertisement, they have understood a very simple model: more page visitors equal more individuals noticing your advertisement, more clicks on your ads equal more potential customers, and more potential customers equal higher revenue. The companies that have sought these opportunities have reaped the rewards of a smart, simple and efficient form of publicity.

Pay-per-click’s main benefits:

• Cost efficient
  As an advertiser, you do not pay for each person who views your listings, only for those who choose to click on them.
• Segment driven
  You can choose what kind of products you can advertise on a certain website, for example sporting goods on espn.com or jewelry on an online women’s magazine.
• Ease of access
  Any person in the world with access to a computer with an internet connection can see your banner or listing (this will increase your potential customers into hundreds of thousands, depending on how aggressive your campaign is)
• Attract an audience with no geographical border
  Attract local, state-wide, national, even global recognition for your service or product, if you choose.
• Customers come to you!
  Forget about spending hours cold-calling complete strangers with tired sales pitches.

It’s incredibly inexpensive to give pay-per-click advertising a try. I highly recommend you try one small campaign. Google often gives you $50 to $100 to try their service for free, so you have nothing to lose!